Flare Insight provided end to end campaign support to Weightmans, a top 45 law firm. This ranges from concept creation to launch and leverage.
The challenge
Weightmans were facing a campaign resourcing challenge and reached out for support.
The lead Marketing Manager was about to move to a new firm in the middle of a flagship campaign being launched. Weightmans wanted help to launch an event and report, cross sell more effectively and leverage momentum on social media.
It’s been brilliant working with the team on this latest campaign as they’ve really helped us lift it to the next level. I’m cook-a-hoop with the results to be honest.
Matthew Williamson
Partner and National Head of Retail & Leisure
The results
Catriona and Simon reviewed the campaign so far and offered enhanced support including:
- Broadening the campaign’s main report to tie in with key trends that their clients were grappling with
- Show-casing the firm’s credentials across service lines, gaining more partner involvement and exposure
- Creating bitesize takeaways for social media
- Facilitating LinkedIn Live events and creating slide reports for social media
- Drafting content for the firm’s LinkedIn page and training partners to publish and engage with social media posts related to the campaign
- Advising the firm’s external PR team on the key hooks to achieve the best media exposure
- Brainstorming ideas for the in-house team to generate campaign content after the event
- Creating a campaign KPI report which has formed the basis for measuring return on investment.
The firm won new revenue and leads and gained its best-ever social media coverage of an event. The team have been retained to work on the firm’s flagship campaigns for the year ahead.